Rusnak/Pasadena

Meet Our Staff

Management

  • Keith Goldberg

    Keith Goldberg

    General Manager

    626-229-2475
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    Keith Goldberg

    Keith Goldberg

    General Manager

    Keith was born and raised in New Jersey and transplanted to beautiful Southern California in 1993. Originally a professional disc jockey, Keith had aspirations of breaking into the music industry in Los Angeles. The automobile business changed that course. When he began to sell cars in 1993, Keith quickly realized a successful career. Starting with Honda and Ford he always had aspirations of marketing luxury automobiles. Keith joined Rusnak/Westlake Porsche in 2001 and since has earned many accolades. Extremely passionate about the Porsche brand, Keith personally orders every new vehicle. He has been recognized by Porsche’s CEO as building some of the most exclusive Porsche cars in the country. Keith resides here in Ventura County since 1995 and loves spending time with his wife and five children, and of course still loves music.

  • Fred Pourfarzib

    Fred Pourfarzib

    General Sales Manager

    626-229-2481
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    Fred Pourfarzib

    Fred Pourfarzib

    General Sales Manager

    Languages: English, Farsi

    Fred has been with the Rusnak Family of Dealerships since 2003 and has over 25 years of experience in the high-end luxury vehicles market. What fuels Fred is the fascination of evolving automotive technologies and his commitment to sharing this passion with others and with his love of the outdoors (hiking/jogging), his favorite Porsche is the Cayenne Turbo.

  • Allen Khatchik

    Allen Khatchik

    Pre-Owned Manager

    626-229-2428
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    Allen Khatchik

    Allen Khatchik

    Pre-Owned Manager

    Languages: French, Armenian, and Farsi.

    Brought in by the GM at our BMW store, Allen joined the Rusnak franchise in 2009. He has been with the Porsche brand since 2010, first at our Westlake store and now here with us in Pasadena. With his attention to detail, you can trust that Allen only “handpicks” the best vehicles for our pre-owned inventory, meeting Porsche’s stringent requirements for their Approved Certified Pre-Owned program. When he’s away from work, you’ll see Allen on the sidelines, ardently supporting his son who’s playing on the high-school basketball team. He’s also a huge fan of the Lakers. His favorite Porsche is the Cayenne GTS due to its versatility, awesome sound and good looks.

  • Joanna Rodriquez

    Joanna Rodriquez

    Sales Manager

    626-229-2432
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    Joanna Rodriquez

    Joanna Rodriquez

    Sales Manager

    Joanna started in the automobile business in 1998 as a receptionist. Within ten years she went on to become a sales assistant, internet sales consultant , and then a finance manager. She joined the Rusnak Auto Group in 2010 and has since worked her way up in several stores. In January 2021, she was promoted to sales manager here at Rusnak/Pasadena Porsche.

    One of her favorite perks about her job are the ride and drive events. There’s nothing like being able to drive a Porsche at its fullest potential.

  • Greg Kassarjian

    Greg Kassarjian

    Service Manager

    626-229-2852
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    Greg Kassarjian

    Greg Kassarjian

    Service Manager

    Greg has been in the automotive industry for over 25 years primarily with Mercedes Benz and now his dream brand Porsche. He has a true passion for customers and making it his personal goal to make customers for life.

  • Ron Wachtler

    Ron Wachtler

    Parts Director

    626-229-2430
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    Ron Wachtler

    Ron Wachtler

    Parts Director

    I began my career at the Rusnak/Pasadena in August of 1986. I was originally hired on as Parts Specialist for Rusnak Porsche/ Audi. After working in the department for several years I was promoted to Assistance Parts Manager and later to my current position as Parts Manger. In reality the length of time has almost been a complete career for most, but in retrospect it seems to have been only a few years ago.

    During my tenure at Rusnak/Pasadena, I have experienced the exciting evolution of the Porsche brand of vehicles. I can share that my excitement still continues with Porsche’s current models. It has and will always be a pleasure to assist clients with their Porsche parts needs. I am happily married and blessed with three wonderful children. I enjoyed spending time with my family and volunteering as a scout leader for a local Cub Scout Pack. I have been a 30 year performing member of The German American Brass Band of So Calf. Lastly I also enjoy wrenching and driving my classic Porsche 911.

  • Vivian F.

    Vivian F.

    Finance Manager

    626-229-2444
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    Vivian F.

    Vivian F.

    Finance Manager

    Vivian Fowler was born in Whittier, California, but raised in St. Petersburg, Florida.  She love both States, and travels back to Florida whenever she can to visit family and friends, and of course beautiful beaches!

    Vivian has been in the auto industry for over 25+ years.  She has worked in almost every capacity on the Sales side.  She really enjoys the Finance Department because she feels that is where she can best help our guests.

    Her passion outside of work is primarily family.  Her husband and two sons all love to hang out together!

    Vivian’s favorite hobby though, is spending time in the garden.  She really enjoys getting to be creative with plants and flowers. It’s very calming, and rewarding. She has tried to create her own tropical oasis in her backyard.

  • Sarsi Kazimi

    Sarsi Kazimi

    Finance Manager

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    Sarsi Kazimi

    Sarsi Kazimi

    Finance Manager

    Sarsi got into the car business back in 2001.

    He started as a sales person. Worked as internet manager and finance manager and sales manager.

    He has worked for Mercedes-Benz , BMW, VOLVO , AUDI and is now happily working for Porsche.

Sales

  • Stephen Rumph

    Stephen Rumph

    Internet Sales Consultant

    626-229-2886
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    Stephen Rumph

    Stephen Rumph

    Internet Sales Consultant

    Steve has been at Rusnak Porsche for over 6 years. He entered the car business in 1989 starting at Toyota then later moving onto Lexus. He also tried his hand at real estate. Steve is a big outdoor guy who enjoys extreme sports including snowboarding, surfing, skateboarding and BMX. For his outdoor needs he would prefer the Cayenne S, but his favorite Porsche is the Panamera S.

  • Steven Pachorek

    Steven Pachorek

    Sales Brand Ambassador

    626-229-2584
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    Steven Pachorek

    Steven Pachorek

    Sales Brand Ambassador

    Steven Pachorek has been working at Rusnak Porsche for a little over a year, but his car knowledge spans throughout his lifetime. He grew up racing Porsche’s with his uncle and brothers and learning the ins and outs of the way they drive. He is excited to share his love of Porsche with his clients and finding them their ideal vehicle.

  • Match Wong

    Match Wong

    Sales Brand Ambassador

    626-229-2479
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    Match Wong

    Match Wong

    Sales Brand Ambassador

    From the first day I started in the automotive industry, I knew wanted to work for Porsche. I am a simple person that loves traveling to unknown places in the West Indies as much as staying home and playing video games. I find passion in a lot of things in life like photography, fashion, theatre arts, music, and of course Porsche. Representing Porsche and delivering childhood dreams to my clients is what drives me forward each and every day.

  • Kenneth Tran

    Kenneth Tran

    Sales Brand Ambassador

    626-229-2864
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    Kenneth Tran

    Kenneth Tran

    Sales Brand Ambassador

    Kenneth started in the automotive business in 2019 with Volkswagen and at the end of 2020 joined Rusnak/Pasadena Porsche. He enjoys building relationships with his clients and wants to make sure they are satisfied with his service. His hobbies include playing basketball, cooking and spending time with his family. Kenneth’s favorite Porsche is the Cayenne Coupe Turbo GT.

  • David Illya

    David Illya

    Sales Brand Ambassador

    626-229-2458
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    David Illya

    David Illya

    Sales Brand Ambassador

    Languages: Speaks Farsi & Asyrian

    David has been with the Rusnak family since 2009 and started his Porsche career in 2001. Prior to that, he was in the IT field, possessing zero knowledge of the car business. A friend referred him into the industry via Porsche and the relationship developed instantly from there. In his spare time, David loves sports. He played soccer during his younger days and counts Manchester United as his favorite team. The New Orleans Saints and the Los Angeles Lakers are the other two professional teams that he follows. David’s Porsche of choice is the Boxster S.

  • Alex Manzari

    Alex Manzari

    Sales Brand Ambassador

    (626) 229-2801
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    Alex Manzari

    Alex Manzari

    Sales Brand Ambassador

    Alex has been with Porsche since 2013. He has over 20 years of experience in luxury automotive. Alex always likes to assist clients with their choice of sport Porsche. Away from work, he enjoys to travel and spend time with his family.

  • Simon Tran

    Simon Tran

    Sales Brand Ambassador

    626-229-2817
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    Simon Tran

    Simon Tran

    Sales Brand Ambassador

    Simon was born in Hong Kong and raised in Los Angeles. In 2015, Simon was introduced to the automotive industry by a friend and ever since then, it brings him much joy to be able to provide customers with an easy and hassle-free buying experience. Cars have always been his passion. Simon started with the Volkswagen brand. And now working for  his dream brand Porsche, Simon is ecstatic to provide the ultimate Porsche purchasing experience. Outside of work, Simon likes to travel, cook, and spend time with his family and friends.

  • Jorge Magdaleno

    Jorge Magdaleno

    Sales Brand Ambassador

    (626) 229-2477
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    Jorge Magdaleno

    Jorge Magdaleno

    Sales Brand Ambassador

    Technology is as essential as the oil in a motor, Jorge joined the Rusnak franchise in 2022. As a Porsche Pro you can trust his ability to explain the technology in your vehicle his attention to detail comes from a background in sales, finance and technology.

     

    A life-long resident of a Pasadena, he is a Member of the Tournament of Roses and ardently supports his community. He’s also a huge fan of all Los Angeles Sports Teams, Rams, Lakers and Dodgers. His favorite Porsche is the Panamera GTS due to its technology, size and racing heritage.

  • Vrezh Zatikyan

    Vrezh Zatikyan

    Sales Brand Ambassador

    626-229-2869
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    Vrezh Zatikyan

    Vrezh Zatikyan

    Sales Brand Ambassador

    Vrezh startedhis car career in 2007 working with Lexus Santa Monica. He moved to Armenia for a few of years and then came back in 2014 to continue his career working with Bentley, Rolls-Royce, Maserati, Lamborghini, and Aston Martin at O’Gara Coach.  He has been working with Rusnak Bentley, Maserati, Rolls-Royce, Alfa Romeo, and Karma since 2016 and is thrilled to add Porsche to his automotive expertise as of 2021. Vrezh is fluent in English, Armenian, and  has limited working proficiency in Russian.

  • Sam Khachatrian

    Sam Khachatrian

    Sales Brand Ambassador

    626-229-2551
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    Sam Khachatrian

    Sam Khachatrian

    Sales Brand Ambassador

    Sam’s journey with Rusnak Porsche began in 1998, when he purchased his very first Porsche.  He has been working with Porsche since 2005 and feels that the best parts of his job are representing the Porsche Brand, meeting fantastic people that entrust him with the purchase of their dream car, and being part of their journey of ownership; of course a 4 minute walk to work is a pretty good perk too.  His favorite Porsche is a Carrera GTS Cabriolet, and he says that driving one feels like having your personal portable amusement park.

  • Matthew Avanesian

    Matthew Avanesian

    Sales Brand Ambassador

    626-229-2564
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    Matthew Avanesian

    Matthew Avanesian

    Sales Brand Ambassador

    Matthew was in the restaurant business for 22 years. He sold his business and got into Mortgage Lending in 2018 and after that joined the Rusnak Audi team in November 2022. Once a position in Porsche sales became available, he transferred to Rusnak Porsche Pasadena in January of 2024.

  • Elvis Badal

    Elvis Badal

    Internet Sales Consultant

    626-449-0770
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    Elvis Badal

    Elvis Badal

    Internet Sales Consultant

    With over 15 years selling Porsches in Los Angeles, Elvis is a consummate professional. He is a resident expert on all things Porsche, always attentive to your pre and post purchase needs. Elvis delivers the ultimate Porsche experience.

  • Claudia Guillen

    Claudia Guillen

    Loaner Car Agent

    626-229-2579
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    Claudia Guillen

    Claudia Guillen

    Loaner Car Agent

    Claudia Guillen, was born and raised here in Pasadena Ca.

    She has worked in administration, telecommunication and is experienced in sales.

    She is driven by continuously learning and improving and takes pride in being professional and providing the best customer service.

    As the Inventory Specialist here at Rusnak her goal is to grow within the company.

  • Melissa Garza

    Melissa Garza

    Inventory Specialist/Sales Receptionist

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    Melissa Garza

    Melissa Garza

    Inventory Specialist/Sales Receptionist

    Mel prides herself in providing exceptional customer service within the Rusnak Pasadena Porsche Service Department. She has been with the Rusnak Auto Group since 2022. Originating from El Monte California, she will be attending Mt.Sac in the fall to further her career in nursing. She is a coffee aficionado and loves spending her Saturdays finding new coffee shops around LA.

  • Stephanie H. Willis

    Stephanie H. Willis

    Customer Experience Coordinator

    626.449.0770
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    Stephanie H. Willis

    Stephanie H. Willis

    Customer Experience Coordinator

    Stephanie H. Willis is a native of Los Angeles, CA. She has worked in Customer Service for over 25 years. Stephanie prides herself with sharing her empathy and sympathy for all people she comes in contact with. She is a former employee of Porsche Experience Center, Los Angeles. Her 3 ½ years of experience as a Customer Experience Coordinator led her to Rusnak Porsche Pasadena.  Stephanie believes that serving people is a gift. She shares her gift of serving in every aspect possible.

Service

  • Jason Yamasaki

    Jason Yamasaki

    Assistant Service Manager

    626-229-2879
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    Jason Yamasaki

    Jason Yamasaki

    Assistant Service Manager

    Languages: English and Spanish

    I stared in 2017 as the loaner fleet associate with the Rusnak family and currently a service consultant. I enjoy talking, meeting and helping all of our customers and building a personal relationship with them.  I spend my spare time with my family at car shows, autocross events and just about anything motorcycle or automobile related. My personal favorite Porsche is the 964 Carrera RS

  • V. L.

    V. L.

    Service Advisor

    626-229-2879
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    V. L.

    V. L.

    Service Advisor

    Victor has been in the automotive industry for 10 years working for Nissan, Mercedes-Benz, and now Porsche. His hobbies include drumming, modifying cars, and canyon driving.   His favorite TV show is ” The Grand Tour”. His favorite Porsche model is the 997 GT3. He is a firm believer in naturally aspirated engine.

  • Steven Sullivan

    Steven Sullivan

    Service Advisor

    626-229-2444
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    Steven Sullivan

    Steven Sullivan

    Service Advisor

    Steven has been an Automotive Service Consultant for the last 14 years, working with various luxury brands in the Southern California area. He is very excited to be part of the Rusnak Porsche team since late 2021. Having a 911 in his family in the early 70’s, was one of the inspiring memories that led him back to Porsche. There is nothing more rewarding than assisting his Rusnak clients with the highest quality service on the vehicles they hold so much passion for.
     
    When he is not working, he keeps busy with his two English Bulldogs, creative writing, painting, and riding his motorcycle on the weekends.
  • Yulissa Nunez

    Yulissa Nunez

    Service Advisor

    626.229.2553
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    Yulissa Nunez

    Yulissa Nunez

    Service Advisor

    Yulissa has been in the automotive industry for 9 years, working for Volkswagen, Audi, and Range Rover, and now happily Porsche. She enjoys playing pickleball and building legos during her free time. Her first lego build was a Porsche 911 and from there she became intrigued with the brand and its history. Originally from Atlanta, GA, Southern California’s weather pulled her in. Her favorite Porsche is the 1993 Porsche 911 RS America . She takes prides in her customer service experience and looks forward to providing you and your Porsche a memorable experience.

  • Daoshang "Tom" Wang

    Daoshang "Tom" Wang

    Service Advisor

    626-449-0770
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    Daoshang

    Daoshang "Tom" Wang

    Service Advisor

    Tom has been in the automotive industry for approximately six years, has been passionate about Porsche since childhood, and consistently brings positive energy to all automotive endeavors. Additionally, Tom is fluent in both English and Mandarin.

  • Lorene Washington

    Lorene Washington

    Service Receptionist

    Email Me More info
    Lorene Washington

    Lorene Washington

    Service Receptionist

    Lorene originally came to Rusnak in 2021 from a reputable temp organization to work in the Porsche Service Department.  Later that year, she was offered a full time position with the Rusnak family. She has over 30 years of experience in Customer Service in various capacities and therefore takes pride when handling any customer issues.  Lorene briefly left the Rusnak organization at the end of 2022 and returned in September of 2023 as the Porsche Service Receptionist.

Parts

  • Ron Wachtler

    Ron Wachtler

    Parts Director

    626-229-2430
    Email Me More info
    Ron Wachtler

    Ron Wachtler

    Parts Director

    I began my career at the Rusnak/Pasadena in August of 1986. I was originally hired on as Parts Specialist for Rusnak Porsche/ Audi. After working in the department for several years I was promoted to Assistance Parts Manager and later to my current position as Parts Manger. In reality the length of time has almost been a complete career for most, but in retrospect it seems to have been only a few years ago.

    During my tenure at Rusnak/Pasadena, I have experienced the exciting evolution of the Porsche brand of vehicles. I can share that my excitement still continues with Porsche’s current models. It has and will always be a pleasure to assist clients with their Porsche parts needs. I am happily married and blessed with three wonderful children. I enjoyed spending time with my family and volunteering as a scout leader for a local Cub Scout Pack. I have been a 30 year performing member of The German American Brass Band of So Calf. Lastly I also enjoy wrenching and driving my classic Porsche 911.

  • Joshua  Schweitz

    Joshua Schweitz

    Parts Consultant

    626-229-2444
    Email Me More info
    Joshua  Schweitz

    Joshua Schweitz

    Parts Consultant

    Josh has been in the Automotive industry for 15 years, starting in 2008. Worked with a few different car lines, but chose to work with Porsche and has been with them for 6 ½ years in total. He enjoys taking hikes in the local mountains with his family and playing recreational football on the weekends. Main hobby is playing guitar and would want to learn Spanish/Classical guitar. Favorite Porsche vehicle is the 2004 911 Turbo.

Contact Us

Main (626) 376-4504
325 W Colorado Blvd
Pasadena, CA 91105
Rusnak/Pasadena 34.1463109, -118.1571157.